Digital management: the art of the business in the Internet era

Nobody can deny the impact that Internet has had on society. Impact more than evident in social life, and interpersonal relations, as well as in more formal communication.
The mail traveled almost to fax (today only kept as back-up for exceptional cases).
And it is common that people of almost no computer training, can chat with relatives in another continent.

But apart from the extension of the social or recreational use, we notice that in the majority of Latin American SMEs (in the region share the problem), the use of digital tools applied to the management itself, is extremely limited.

The majority of companies (say 98% of SMEs) possess PCs, usually working in network.
Almost all of them use also any management system, mainly applied to administrative work: billing, cobranas control, accounts current, etc.

But many managers have assimilated and used in regular, effective, technological resources in their work?
Much less 15%
(we conducted a survey among a hundred of SMEs in Buenos Aires, and while the sample is not significant, it gives an indicator.

What do we mean with technological resources applied to a model of management Digital?

the Administration of the time, carried out through shared agendas, in any of its versions: something that saves a lot of time, and also gives transparency to the activities of the pictures. To view and modify the agenda of a working team from anywhere, is, technologically simple. However, it is used much less than expected, by unfounded fears, either by the bad habit of retaining the information… or simply ignorance of the possibilities of the tool.

the control of business management: through proper CRM. He has spoken much software that allows us to sort the commercial relations… in fact there are manuals and treaties on the subject. What do you see? only 20% of SMEs have them, and it only 25% use it fully. Again, the same reasons and excuses: there is no time to make annotations, I’m on the street, and not have the notebook to hand… (an excuse when less absurd when it comes from the same person that you have just purchased a cellular 3 G…

control of production: via remote devices, is no longer necessary annotations and form controls.

shared documents: in which we can work simultaneously from anywhere in the world…

Teleconference and video… and the list goes.

Undoubtedly, all useful tools, which together, lead us to a new management model, which can be independent of your location physical as never before in history, and at the same time, focus on interpersonal relationships, since the information is automated… with a noticeable improvement of the productivity in the upper levels of the company.

The appropriate application of these tools is in the reduction of employees times. Coordinate a meeting for example, takes more than half an hour managerial man to arrange time and place. A shared and automated in your alerts agenda this reduces to zero.

AN elaborate budget into a spreadsheet, then presented in a room, proyectandolo from an Excel so others formulate comments and then rectify it… It is a gigantic waste of time. The same worksheet shared, with the participation of the relevant operators, working simultaneously. There is no event. Work is finished for final version, on the same day it began. Avoiding at least 20 hours of management. (5 managers to 4 hours each).

Let the sum, we multiply by the number of activities that take place in a month, and you will see that managerial salaries are wasting on trivial issues, for which there are already adequate technical solution.

The curious thing about the case is that in the majority of cases the infrastructure already exists, digital tools and applications are free or affordable, and almost no additional cost to carry an enterprise digital management model.

Then, where is the difficulty?
Mainly in the training of managers, specifically in the use of new technologies.
Many of them, were left out of the technological model and reject it, but at the same time have great managerial qualities in the management of Your Business Digital, which are invaluable.
On the other hand, we have a generation of new, very familiar with the technology, but not yet formed in the “core” of the management, and that you can easily lose the “focus” of the business.

But there is something else: the training alone is not sufficient. In many cases, the tool is known and is not used.Therefore a prerequisite (and may I assume) prior to any activity is to recompose work discipline at senior levels of the company.

The final answer depends on an intense training effort, within the framework of a solid work discipline, which in many cases we have reconstitute from scratch, as we saw in these years of professional work.

The challenge we have ahead, it is merging two cultures, taking the most profitable part of them, in a process of transformation that can be more or less prolonged, but (on the basis of training and discipline of work) can lead to the SMEs to the level of competitiveness that this 21st century allows us to.

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